Last Updated: April 2nd, 2019
Information we collect and how we collect it:
Information collected automatically: When you use Matcha, we automatically collect and store certain information about your computer or mobile device and your activities.
This information includes:
- Mobile Device ID. Your mobile device's unique ID number (e.g., IMEI, AD ID).
- Geographic Location. Your mobile device's geographic location when you first register for Matcha through our mobile app or when you enable location services within the app.
- Device Information/Specifications. Technical information about your computer or mobile device (e.g., type of device, web browser or operating system, IP address) to analyze trends, administer the site, prevent fraud, track visitor movement in the aggregate, and gather broad demographic information.
- Length and Extent of Usage. How long and in what manner you used Matcha and which services and features you used.
- Web Beacons: “Web beacons” (also known as “clear gifs” and “pixel tags”) are small transparent graphic images that are often used in conjunction with cookies in order to further personalize Matcha for our users, collect a limited set of information about our visitors, and advertise to our users. We may also use web beacons in email communications in order to understand the behavior of our customers, such as whether an email has been opened or acted upon.
Information you choose to provide:
Information We Obtain From Facebook. In order to register with certain Matcha apps, you may be asked to sign in using your Facebook login. If you do so, you are authorizing us to access and process certain Facebook account information, including information about you and your Facebook friends who might be common Facebook friends with other Matcha users. By allowing us to access your Facebook account, you understand that we may obtain and process certain information from your Facebook account, including your name, email address, birthday, work history, education history, current city, pictures stored on Facebook, and the names, profile pictures, relationship status, and information about your Facebook friends. We only obtain information from your Facebook account that you specifically authorize and grant us permission to obtain.
Information You Provide Directly to Us. In addition, when you register with certain Matcha apps, you must provide certain information, including your email address, zip code, and gender. We will also ask you to upload photos for your profile and may collect any information (including location metadata and inferred characterizations or data) contained in these files. You may provide additional information about yourself (such as your school, occupation, current city, etc.) in order to build your Matcha profile. You may also provide “special categories of personal data” under applicable law, such as your race, ethnicity, religion, philosophical or political views, and information relating to your sex life or sexual orientation. By affirmatively providing Matcha with this information, you explicitly consent to our use of it for the purpose of fine tuning your match criteria with other bagels. Any information that you provide in the non-personal identifiable section of your profile will be viewable by your match.
Emails: We require an email address from you when you register with certain Matcha apps. We use your email for both “administrative” (e.g., confirming your registration, notifying of matches) and “promotional” (e.g., newsletters, new product offerings, special discounts, event notifications, special third-party offers) purposes. Email messages we send you may contain code that enables our database to track your usage of the e-mails, including whether the e-mail was opened and what links (if any) were clicked. You may opt-out of receiving promotional emails and other promotional communications from us at any time via the opt-out links provided in such communications, or by e-mailing firstname.lastname@example.org with your specific request. However, we reserve the right to send you certain communications relating to Matcha such as service announcements, security alerts, update notices, or other administrative messages) without affording you the opportunity to opt out of receiving such communications.
Text Messages: In certain apps, we may require a mobile telephone number in order to connect you with your match. When both you and your match explicitly express mutual interest by both clicking the “LIKE” button within Matcha, we will seek to connect you with him/her by text message. We will also share your first name at this time with your match. We do not share your phone number with your match during this process, as all introductory text messages are sent using third party generated phone numbers. We may also send text messages to your mobile phone for purposes of communicating with you about Matcha. By registering with Matcha and providing your phone number, you consent to Matcha sending you text messages via an automatic telephone dialling system. Your use of Matcha is not contingent upon agreeing to receive text messages.
Online Survey Data: We may periodically conduct voluntary member surveys. We encourage our members to participate in such surveys because they provide us with important information regarding the improvement of Matcha. We do not link the survey responses to your name or email address, and all responses are anonymous.
How we use the information
collect from you for the following purposes:
1. facilitate matches with other Matcha users;
2. respond to your comments and questions and provide customer service;
3. to tailor and provide communications to you about Matcha and related offers, promotions, advertising, news, upcoming events, and other information we think will be of interest to you;
4. monitor and analyze trends, usage and activities;
5. investigate and prevent fraud and other illegal activities;
6. provide, maintain, and improve Matcha and our overall business;
7. where we otherwise have a legitimate interest in doing so, for example, direct marketing, research (including marketing research), network and information security, fraud prevention, and enforcing or defending against legal claims; and
8. where you otherwise consent to such use.
Use for Research. In addition to the uses outlined above, by using Matcha, you agree to allow us to anonymously use the information from you and your experiences to continue our research into successful relationships, including how to create and foster these relationships, so that we may continue to improve the Matcha experience. This research may be published in our blogs or interviews. However, all of your responses will be kept anonymous, and we assure you that no personal information will be published.
Sharing Your Information
The information we collect is used to provide and improve the content and the
quality of Matcha , and without your consent we will not otherwise share your personal information to/with any
other parties for commercial purposes, except: (a) to provide Matcha , (b) when we have your permission, or
(c) or under the following instances:
Service Providers. We may share your information with our third-party service providers that support various aspects of our business operations (e.g., marketing and analytics providers, security and technology providers, and payment processors).
Legal Disclosures and Business Transfers. We may disclose any information without notice or consent from you: (a) in response to a legal request, such as a subpoena, court order, or government demand; (b) to investigate or report illegal activity; or (c) to enforce our rights or defend claims. We may also transfer your information to another company in connection with a merger, financing due diligence, corporate restructuring, sale of any or all of our assets, or in the event of bankruptcy.
Aggregate Data. We may combine non-PII we collect with additional non-PII collected from other sources for our blog. We also may share aggregated, non-PII with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis.
Sharing Your Facebook Information. Your Facebook friends’ names and one profile picture can be shared with your Matcha matches who are already friends with these Facebook friends.
Referring Your Friends
We encourage you to refer your friends to Matcha by sending us your
friends’ email addresses or phone numbers. We will keep this information in our database, and enable you
to send these friends a one-time email or text message from your device containing your name and inviting them
to visit our site. This email will also include instructions on how to opt out and unsubscribe from our email
list. You agree that you will not abuse this feature by entering the email addresses or phone numbers of those
individuals who would not be interested in Matcha.
Updating or Removing Account Information
You may review or edit your profile as you wish, by logging into your Matcha
account using the information supplied during the registration process. If you would like to have us delete
your account information, we may do so by deactivating your account first and then permanently deleting your
account. Where you have consented to our use of your personal information, you may withdraw your consent at
any time. Notwithstanding the foregoing, we may continue to contact you for the purpose of communicating
information relating to your request for Matcha services, or to respond to any inquiry or request made by you,
as applicable. To opt out of receiving message concerning Matcha, you must cease requesting and/or utilizing
services from Matcha , and cease submitting inquiries to Matcha , as applicable.
Individual Rights in the European Economic Area
If you are located in the European Economic Area, you may seek confirmation
regarding whether Matcha is processing personal information about you, request access to your personal
information and ask that we correct, amend, delete, or restrict processing of your personal information. In
addition, you may object to Matcha ’s processing of your personal information at any time. However doing
so may impact your use of Matcha .
If applicable law provides you the right to request access to, (receive) port, object to or restrict processing, seek rectification or request erasure of personal information held about you by Matcha, you may do so, as applicable, through the controls in the Matcha application or by contacting Matcha. To protect your privacy, Matcha will endeavor to take commercially reasonable steps to verify your identity before granting access to or making any changes to your personal information.
Although Matcha makes good faith efforts to provide users with access to their personal information, there may be circumstances in which Matcha is unable to provide access, including but not limited to: where the information contains legal privilege, would compromise others’ privacy or other legitimate rights, where the burden or expense of providing access would be disproportionate to the risks to the Individual’s privacy in the case in question, where the request is manifestly unfounded or excessive, or where the information sought is commercially proprietary.
Third Party Sites
Matcha may contain links to other websites and services. If you choose to click
on a third party link, you will be directed to that third party's website or service. The fact that we link to
a website or service is not an endorsement, authorization or representation of our affiliation with that third
party, nor is it an endorsement of their privacy or information security policies or practices. We do not
exercise control over third party websites or services. These third parties may place their own cookies or
other files on your computer, collect data or solicit personal information from you. Other websites and
services follow different rules regarding the use or disclosure of the personal information you submit to
them. We encourage you to read the privacy policies or statements of the other websites and services you
We do not target or allow persons under 18 years of age to use Matcha, and we
do not knowingly collect information from persons under the age of 16. If you are a parent or legal guardian
who discovers that your child has provided us with information without your consent, you may contact us
at email@example.com, and we will promptly delete such information from our files.
Matcha retains the personal information we receive as described in this Privacy
Policy for as long as you use our services or as necessary to fulfill the purpose(s) for which it was
collected, provide our services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate
business purposes, enforce our agreements, and comply with applicable laws.
Securing Your Personal Information
We take steps to ensure that your information is treated securely and in
we cannot ensure or warrant the security of any information you provide to us. We do not accept liability for
By providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of Matcha. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on the Site or sending an e-mail to you. You may have a legal right to receive this notice in writing.
Using Matcha from outside the United States
If you are visiting Matcha from outside the United States, please be aware that
your information may be transferred to, stored, and processed globally, including in the United States where
our servers are located and our central database is operated. By using our services, you understand and agree
that your information may be transferred to our facilities and those third parties with whom we share it for
information will be supported by an adequacy mechanism.
Policy. We recommend that you check our Website from time to time to inform yourself of any changes in this
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